The consistency is more of a liquid. It’s actually kind of messy if you’re not careful…but not enough to keep me from using it! I was surprised at how well it covered to be such a thin product. As with other BB’s, it is a light to medium coverage. Applying it with a BeautyBlender
seems to work best for me.
There are four color choices ranging from fair to deep. I chose the Medium/Deep, and it’s actually a little lighter when first applied than other products in this color tone; however, it blends really well.
It claims to maintain moisture levels and improve skin condition for 24 hours. It also provides antioxidant properties and boosts radiance because it contains Vitamin C. As with most BB’s, it has SPF which varies depending on the shade. The Medium/Deep is an SPF 20.
Even with my oily skin, this BB cream
stays put, and when I use a setting powder it usually
stays matte throughout the day (win!). I say usually because there are always exceptions and my skin reacts differently depending on the weather and humidity.